And I must stress how unofficial it is. I don’t want to face any form of legal action. I love you, Puma!
Hi! Bet you thought I’d forgotten how to write stuff down, eh? Not quite, I’ve just been very, very busy. Having said that, the coffee shop I used to work for got sold by its owner - entirely because he couldn’t be fucking bothered to look after it anymore - so we all lost our jobs. £120 redundancy pay, is shit.
Don’t worry, I’m close to getting another job which is exclusively Barista. I’ll let you know.
Anyway, this. This is the first of many shoots to come in my latest project: An unofficial ad campaign for the legendary sportswear brand ‘Puma’. The concept is quite simple, let me explain…
People do, and probably always will, buy ‘Puma’ without so much a second thought. They’re a brand which need never advertise again, if only ever to re-enstate their company morals, their founding ethos. ‘Puma’ has become has become as much a part of our material world, as flora, foliage, wood and water, for example, are fundamental to our natural world.
This project associates the ‘Puma’ brand with nature, in a way which is sympathetic to both it, and the Earth.
Here are two early examples on digital, taken in the studio with a single tungsten light, with the intention of simulating sunlight.

Simulated Sunlight.

It’s early days, but that’s the basic idea. The item will change, as will the natural element - i.e. Wood, Flowers, Water, etc. - What do you think?